StirredUp

She Shoots, She Scores: The Business Behind Women’s Sports

From packed arenas to prime-time TV slots, women’s sports are finally getting the spotlight—but what’s really driving the momentum, and who’s cashing in? In this episode, we dig into the dollars, data, and drama behind the surge in popularity for women’s athletics. From Caitlin Clark's record-breaking rise to the hidden economics of media deals, sponsorships, and streaming rights, we're asking: Is this a movement or a moment? And what will it take for parity in pay, coverage, and power to actually stick?

The Hidden History of How Women Built Economic Independence

For centuries, women's economic contributions were hidden in plain sight. Starting at the textile mills of the Industrial Revolution, bridging to the quiet transformation of the American workplace.
We discuss this through the lens of 4 distinct phases structured by Nobel Prize-winning economist Claudia Goldin in research describing what led women from economic dependence to independence, culminating in what she called the 'quiet revolution' of the late 20th century.
But just as women seemed poised to claim full economic equality, many women are pulling back.. taking what is being referred to as a 'power pause.' The question isn't just about how far we've come, but where we're headed next.
Are we entering a fifth phase of women's economic evolution, or are we stuck in a holding pattern? Join us as we discuss patterns that shaped women's economic destiny and explore what it will take to finally break through to true economic parity.

Reaction to Controversial Dunkin Genetics Ad with Throwback Episode

Listen to our reaction to the controversial new Dunkin Donuts ad.

Throwback to First Ever Episode - Levi vs Good American

Listen to hear an update about how Levi's Partnership with Beyonce drove crazy business growth and some updates with Good American's choice to go full court press retail. Then stay tuned for our FIRST EVER episode released last year. 

Update on Shein and Flashback Friday Replay From November 2024

We're bringing back one of our most important episodes about the hidden costs of ultra-fast fashion! In this deep dive, we expose the real impact of Shein's business model on workers, the environment, and consumers. From questionable labor practices to environmental destruction, we break down why those $3 tops come with a much higher price tag than you think.
⚡ What we cover:
Shein's controversial supply chain practices
Environmental impact of ultra-fast fashion
Worker conditions and fair wages
The psychology behind addictive shopping apps
Sustainable alternatives that won't break the bank
Whether you're a conscious consumer or just curious about the fashion industry's dark side, this episode will change how you think about online shopping forever.
#FastFashion #Shein #SustainableFashion #EthicalShopping #ConsumerAwareness

FBF - An Update on Abercrombie & Fitch and a Replay from 2024

What happened with ex-CEO Mike Jeffries and the allegations? Is #abercrombieandfitch still a brand we can clink to? A quick 2-minute update to all your questions followed by a replay for those who are catching up. We'll return to BRAND NEW baller content after summer break!

The Buc-ee’s Breakdown: Endless Fuel, Fresh Fudge & Clean Flushes

What kind of rest stop has 120 gas pumps, sparkling restrooms, fresh brisket, and its own merch line? We explore how Buc-ee’s turned clean toilets and Texas-sized ambition into a cult following, a billion-dollar brand, and a roadside revolution. From beaver nuggets to business strategy, this episode unpacks the legend that is Buc-ee’s.

Sheer Ambition: The Business, Backlash, and Brand of Lululemon

From yoga studio floors to Wall Street glory, Lululemon built a billion-dollar empire on stretchy pants and spiritual branding. But behind the curated calm lies a company shaped by controversy, culture clashes, and sheer audacity.
In this episode, we peel back the layers of Lululemon’s rise. We explore the bold business moves, explosive backlash over see-through leggings, and the brand’s ongoing attempt to balance wellness ideals with global growth. We’ll unpack its founding ethos, leadership missteps, cult-like culture, and why leggings became a lightning rod in modern consumerism.
Is Lululemon the brand exclusively for skinny yoga-girls as they seemed to be in the 2000's? Or have they evolved to fit everybody. We debate.

Kicked Off: How a Soccer Cleat Divided a Family

🌟 This week’s episode of Stirred Up dives deep into the fascinating story of the Adidas brothers—two trailblazers who, despite their rivalry, created some of the most iconic shoe brands in the world! 🥇👟
From humble beginnings to global giants, the tale of Adi and Rudi Dassler is a testament to how passion and competition can lead to innovation. Yet, at the heart of it all, they were simply trying to solve a straightforward problem: you can't wear dress shoes to play soccer! ⚽️✨
Join us as we explore how their divisions gave rise to Adidas and Puma, reshaping sportswear forever. Tune in to uncover the legacy of these brothers and celebrate the spirit of competition that drives us all! 🔥 #AdidasVsPuma #StirredUp #ShoeStory #SportswearRevolution

From the Vault | Brandy Melville: Cute, Cult-y, Kinda Problematic

In an episode pulled from the vault and one of the first ever recorded shows, Jessica and Heather discuss the questionable ethics of the fast fashion brand, Brandy Melville.
It’s the brand that defined an aesthetic—tiny tanks, big attitude, and a whole lot of controversy. In this episode, we dig into how Brandy Melville became the uniform of “cool girls” everywhere, and why that’s… complicated. From one-size-fits-all policies to leaked internal drama, we’re unpacking the pretty package with the not-so-pretty core. Is Brandy just a brand—or a blueprint for exclusion? Let’s talk about it.