Sheer Ambition: The Business, Backlash, and Brand of Lululemon

From yoga studio floors to Wall Street glory, Lululemon built a billion-dollar empire on stretchy pants and spiritual branding. But behind the curated calm lies a company shaped by controversy, culture clashes, and sheer audacity.

In this episode, we peel back the layers of Lululemon’s rise. We explore the bold business moves, explosive backlash over see-through leggings, and the brand’s ongoing attempt to balance wellness ideals with global growth. We’ll unpack its founding ethos, leadership missteps, cult-like culture, and why leggings became a lightning rod in modern consumerism.

Is Lululemon the brand exclusively for skinny yoga-girls as they seemed to be in the 2000's? Or have they evolved to fit everybody. We debate.