Abercrombie & Fitch

Abercrombie & Fitch used to thrive on exclusivity—tiny sizes, shirtless models, and a highly selective image. But today, under Fran Horowitz, it's all about inclusivity.

A&F’s “Curve Love” denim, transparent practices, and customer focus have helped them reach a “decade-high” in Q1 2024 net sales. Diversity is not just a statement; it’s driving success.

We break down Abercrombie’s remarkable shift in the latest podcast. Is it genuine progress or a savvy rebrand? Let’s discuss.